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The constant is always the same: 

Flexible mass cooperation, and a single coordinated message among all.

That is what the political strategy allows: a sector of society to work collectively on a large scale and with flexibility to achieve a political objective.

At the end of the day, when one examines the election results of any country, region or city in the world, he finds the same secret. That little big secret is that the winner differs from the others, which was much more effective in organizing his people for a huge and prolonged task of flexible collective cooperation.

It is difficult but not impossible to make policies with marketing, the different campaigns in different countries are not logically equal, that depends on the indiosincracia and the social field of each country. But there are parameters that can be used to level political marketing.

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